The "Revival" of Image-Carving in New Mexico: Object-Festishism or Cultural Conservation?
The traditional arts have had a tough time of it during the past hundred years, as industrialization has flooded markets with mass-produced goods. Collectors have denuded the artists' communities of traditional works, thus depriving future generations of crucial prototypes. While scholars and aficionados have lamented the demise of traditional arts, their concern has often been expressed in efforts to induce the artists' descendants to "revive" their traditions. In order to enhance the economic feasibility of such efforts, artists are encouraged to orient their production toward well-to-do outsiders rather than their own less affluent neighbors. Since the patrons' cultural and aesthetic values contrast with those of the artists and their communities, "market forces" frequently alter the form, function and symbolic content of traditional arts along lines which seem alien to its producers.