more
Imagine that you grew up in a small village in Peru and that you are very proud of your culture. You are overjoyed when the Smithsonian Folklife Festival invites you to dance and share your traditions with an American audience
Since 2009, art director Josué Castilleja has designed eighteen logos for the Smithsonian Folklife Festival. For the Perú: Pachamama program, he and his design staff have developed over 250 designs